Justin Cheung

Justin Cheung

Global marketing leadership for complex technology,
told with clarity.

I work at the intersection of strategy, positioning, partnerships, and growth — helping technology businesses communicate value with precision and build momentum across markets.

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About

I've spent my career making complex technology easy to understand. As co-founder of Pack Consulting & Advisory, I partner with technology companies to sharpen their positioning, build go-to-market engines, and scale into new markets. I've worked with a wide range of firms, from early-stage startups to global enterprises including Harman, Amazon, Qualcomm, Shopify, and Verizon.

Based in Toronto, I currently serve in various fractional roles: as Global Head of Marketing at Montran, a US-based leading provider of payment and capital market infrastructure solutions; as Senior Director, Global Partnerships & Marketing at Gosuncn Technology Group, an IoT solutions provider out of China; and as a Partner at Rinnova Capital, a global private equity firm. I also sit on the board at Curate Health.

With a background spanning multinational brands like Dell and Samsung, and a Global Executive MBA from the Rotman School of Management and SDA Bocconi, I bring a blend of hands-on execution and strategic thinking to every engagement. I also mentor founders at the University of Toronto Entrepreneurship Hatchery.

Marketing Strategy Go-to-Market Fintech & Payments Brand & Digital Startup Advisory Global Expansion